04 — Team

The Team Behind City by the Sea

We're building the future of sales technology because we believe business should be about human connection — and that AI can help us get there, not stand in the way.

Gudny Johannsdottir

Gudny Johannsdottir

Co-Founder

Gudny Johannsdottir has a background in business and management consulting, with extensive experience working with sales across industries. She leads customer engagement and go-to-market efforts, combining analytical thinking with a strong understanding of how sales teams operate in practice. Her work centers on aligning product development with real customer needs and building lasting partnerships.

Dr. Adalsteinn Palsson

Dr. Adalsteinn Palsson

Co-Founder

Dr. Adalsteinn Palsson holds a PhD in Artificial Intelligence and has a background in engineering and mathematical modelling. He leads product development with deep technical expertise and brings a rigorous, research-driven perspective to the design and deployment of AI systems. His work reflects a commitment to advancing the field through credible, forward-thinking innovation.

Why Us

Together, Gudny and Adalsteinn combine deep technical credibility with first-hand understanding of how sales teams actually work. This blend of research-driven AI expertise and real-world commercial experience uniquely positions them to tackle one of the most persistent problems in B2B sales: turning fragmented data into timely, human-centered action.