The Team Behind City by the Sea
We're building the future of sales technology because we believe business should be about human connection — and that AI can help us get there, not stand in the way.

Gudny Johannsdottir
Co-Founder
Gudny Johannsdottir has a background in business and management consulting, with extensive experience working with sales across industries. She leads customer engagement and go-to-market efforts, combining analytical thinking with a strong understanding of how sales teams operate in practice. Her work centers on aligning product development with real customer needs and building lasting partnerships.

Dr. Adalsteinn Palsson
Co-Founder
Dr. Adalsteinn Palsson holds a PhD in Artificial Intelligence and has a background in engineering and mathematical modelling. He leads product development with deep technical expertise and brings a rigorous, research-driven perspective to the design and deployment of AI systems. His work reflects a commitment to advancing the field through credible, forward-thinking innovation.
Why Us
Together, Gudny and Adalsteinn combine deep technical credibility with first-hand understanding of how sales teams actually work. This blend of research-driven AI expertise and real-world commercial experience uniquely positions them to tackle one of the most persistent problems in B2B sales: turning fragmented data into timely, human-centered action.